Columbia-Kivi
Branding
Art direction
Web design
Product management
No-code development
Framer
Columbia-Kivi
Branding
Art direction
Web design
Product management
No-code development
Framer
Columbia-Kivi
Branding
Art direction
Web design
Product management
No-code development
Framer
About
Columbia-Kivi AS is Estonia’s oldest and most recognized producer of concrete construction materials. Established in 1993, the company has become a household name in the construction sector, with its products widely used across the Baltics. Despite strong brand recognition, the company saw the need to modernize its digital presence and unify its visual identity to match its leadership position in the industry.
Problem
While Columbia-Kivi had a long-standing reputation in the market, its visual identity lacked cohesion. The brand was used inconsistently across various channels, from marketing materials to packaging, which diluted its impact and made it difficult to build a recognizable presence. This inconsistency also extended to the website, which lacked essential product visuals, technical information, and overall clarity. The site did not reflect the company’s status as a market leader and failed to support key business goals such as product discovery, brand trust, and lead generation
Solution
Brand retauch
To reinforce Columbia-Kivi’s leadership in the industry, I introduced a unified brand system rooted in the simplicity and strength of their core product—concrete blocks. A clean visual identity was created, using a minimal color palette of black, white, and red, supported by a consistent framing device that carries across all touchpoints, from print to digital. While the logo remained unchanged to preserve brand equity, a comprehensive brand manual was introduced to guide consistent usage moving forward.
Web page
The website was fully rebuilt in Framer with a focus on clarity, performance, and mobile usability. Products were visually documented with new 3D-rendered imagery and organized into well-structured categories, each with SEO-friendly metadata and supporting documentation. The mobile-first design ensures a seamless experience across devices, aligning with the company’s user behavior data and making it easier for customers and partners to find and engage with the product information they need.
Outcome
The redesign resulted in a significantly stronger digital footprint for Columbia-Kivi. The updated brand identity has brought consistency and recognition across all marketing materials, while the new website has led to increased traffic and longer engagement times. Customers can now easily access technical documentation, compare products, and explore offerings by category—making it simpler for both existing and prospective clients to make informed decisions. The scalable product structure also positions Columbia-Kivi to efficiently expand its online catalog as new materials are introduced, supporting future growth without the need for major technical changes.
About
Columbia-Kivi AS is Estonia’s oldest and most recognized producer of concrete construction materials. Established in 1993, the company has become a household name in the construction sector, with its products widely used across the Baltics. Despite strong brand recognition, the company saw the need to modernize its digital presence and unify its visual identity to match its leadership position in the industry.
Problem
While Columbia-Kivi had a long-standing reputation in the market, its visual identity lacked cohesion. The brand was used inconsistently across various channels, from marketing materials to packaging, which diluted its impact and made it difficult to build a recognizable presence. This inconsistency also extended to the website, which lacked essential product visuals, technical information, and overall clarity. The site did not reflect the company’s status as a market leader and failed to support key business goals such as product discovery, brand trust, and lead generation
Solution
Brand retauch
To reinforce Columbia-Kivi’s leadership in the industry, I introduced a unified brand system rooted in the simplicity and strength of their core product—concrete blocks. A clean visual identity was created, using a minimal color palette of black, white, and red, supported by a consistent framing device that carries across all touchpoints, from print to digital. While the logo remained unchanged to preserve brand equity, a comprehensive brand manual was introduced to guide consistent usage moving forward.
Web page
The website was fully rebuilt in Framer with a focus on clarity, performance, and mobile usability. Products were visually documented with new 3D-rendered imagery and organized into well-structured categories, each with SEO-friendly metadata and supporting documentation. The mobile-first design ensures a seamless experience across devices, aligning with the company’s user behavior data and making it easier for customers and partners to find and engage with the product information they need.
Outcome
The redesign resulted in a significantly stronger digital footprint for Columbia-Kivi. The updated brand identity has brought consistency and recognition across all marketing materials, while the new website has led to increased traffic and longer engagement times. Customers can now easily access technical documentation, compare products, and explore offerings by category—making it simpler for both existing and prospective clients to make informed decisions. The scalable product structure also positions Columbia-Kivi to efficiently expand its online catalog as new materials are introduced, supporting future growth without the need for major technical changes.
About
Columbia-Kivi AS is Estonia’s oldest and most recognized producer of concrete construction materials. Established in 1993, the company has become a household name in the construction sector, with its products widely used across the Baltics. Despite strong brand recognition, the company saw the need to modernize its digital presence and unify its visual identity to match its leadership position in the industry.
Problem
While Columbia-Kivi had a long-standing reputation in the market, its visual identity lacked cohesion. The brand was used inconsistently across various channels, from marketing materials to packaging, which diluted its impact and made it difficult to build a recognizable presence. This inconsistency also extended to the website, which lacked essential product visuals, technical information, and overall clarity. The site did not reflect the company’s status as a market leader and failed to support key business goals such as product discovery, brand trust, and lead generation
Solution
Brand retouch
To reinforce Columbia-Kivi’s leadership in the industry, I introduced a unified brand system rooted in the simplicity and strength of their core product—concrete blocks. A clean visual identity was created, using a minimal color palette of black, white, and red, supported by a consistent framing device that carries across all touchpoints, from print to digital. While the logo remained unchanged to preserve brand equity, a comprehensive brand manual was introduced to guide consistent usage moving forward.
Web page
The website was fully rebuilt in Framer with a focus on clarity, performance, and mobile usability. Products were visually documented with new 3D-rendered imagery and organized into well-structured categories, each with SEO-friendly metadata and supporting documentation. The mobile-first design ensures a seamless experience across devices, aligning with the company’s user behavior data and making it easier for customers and partners to find and engage with the product information they need.
Outcome
The redesign resulted in a significantly stronger digital footprint for Columbia-Kivi. The updated brand identity has brought consistency and recognition across all marketing materials, while the new website has led to increased traffic and longer engagement times. Customers can now easily access technical documentation, compare products, and explore offerings by category—making it simpler for both existing and prospective clients to make informed decisions. The scalable product structure also positions Columbia-Kivi to efficiently expand its online catalog as new materials are introduced, supporting future growth without the need for major technical changes.
Elama Insurance
Elama Insurance
Rand & Tuulberg
Rand & Tuulberg
Get in touch
If you arrived here it means you are interested. Lets have a talk.
Bridging the cap betweendesign and business
© 2025 Janar Siniloo. All rights reserved.
Get in touch
If you arrived here it means you are interested. Lets have a talk.
Bridging the cap betweendesign and business
© 2025 Janar Siniloo. All rights reserved.
Get in touch
If you arrived here it means you are interested. Lets have a talk.
Bridging the cap betweendesign and business
© 2025 Janar Siniloo. All rights reserved.