Elama Insurance
Site mapping
Dashboard
Web design
User testing
UX design
Product development
Elama Insurance
Site mapping
Dashboard
Web design
User testing
UX design
Product development
Elama Insurance
Site mapping
Dashboard
Web design
User testing
UX design
Product development
About
Elama is an Estonian insurance company offering a wide range of services—including car, home, travel, and cargo insurance—for both private and business clients. As their customer base grew and user expectations evolved, Elama identified the need to modernize its digital presence to stay competitive, improve operational efficiency, and better serve both new and existing clients.
Problem
The existing website and customer portal were creating friction at multiple stages of the customer journey, negatively impacting business performance. Users were unable to easily differentiate between services for private and business clients, which diluted messaging and reduced conversion rates. The claim submission process was buried and unclear, leading to support overhead and customer dissatisfaction. In the client portal, a lack of clarity around claims, bills, and account information resulted in delayed payments and missed opportunities for upselling additional services.
Solution
Web page
We delivered a business-focused redesign aimed at improving both user experience and commercial outcomes. The new website introduces a streamlined structure and modern brand identity that clearly distinguishes between service offerings. High-intent actions like submitting a claim or exploring services are now prominently placed, reducing friction and improving conversion
Customer portal
The customer portal was completely restructured to guide users through a clearer and more logical flow. A new dashboard consolidates key data—active claims, billing status, and linked accounts—into a single view, reducing support queries and empowering users to self-manage. We also strategically integrated upsell opportunities, enabling the business to promote relevant services contextually and increase customer lifetime value
Outcome
The redesign cut support requests by 25% and improved on-time payments by 18%. Better segmentation and an optimized sales funnel increased conversions and cross-sells, creating a foundation for sustainable growth.
About
Elama is an Estonian insurance company offering a wide range of services—including car, home, travel, and cargo insurance—for both private and business clients. As their customer base grew and user expectations evolved, Elama identified the need to modernize its digital presence to stay competitive, improve operational efficiency, and better serve both new and existing clients.
Problem
The existing website and customer portal were creating friction at multiple stages of the customer journey, negatively impacting business performance. Users were unable to easily differentiate between services for private and business clients, which diluted messaging and reduced conversion rates. The claim submission process was buried and unclear, leading to support overhead and customer dissatisfaction. In the client portal, a lack of clarity around claims, bills, and account information resulted in delayed payments and missed opportunities for upselling additional services.
Solution
Web page
We delivered a business-focused redesign aimed at improving both user experience and commercial outcomes. The new website introduces a streamlined structure and modern brand identity that clearly distinguishes between service offerings. High-intent actions like submitting a claim or exploring services are now prominently placed, reducing friction and improving conversion
The customer portal was completely restructured to guide users through a clearer and more logical flow. A new dashboard consolidates key data—active claims, billing status, and linked accounts—into a single view, reducing support queries and empowering users to self-manage. We also strategically integrated upsell opportunities, enabling the business to promote relevant services contextually and increase customer lifetime value
The customer portal was completely restructured to guide users through a clearer and more logical flow. A new dashboard consolidates key data—active claims, billing status, and linked accounts—into a single view, reducing support queries and empowering users to self-manage. We also strategically integrated upsell opportunities, enabling the business to promote relevant services contextually and increase customer lifetime value
Outcome
The redesign cut support requests by 25% and improved on-time payments by 18%. Better segmentation and an optimized sales funnel increased conversions and cross-sells, creating a foundation for sustainable growth.
About
Problem
The existing website and customer portal were creating friction at multiple stages of the customer journey, negatively impacting business performance. Users were unable to easily differentiate between services for private and business clients, which diluted messaging and reduced conversion rates. The claim submission process was buried and unclear, leading to support overhead and customer dissatisfaction. In the client portal, a lack of clarity around claims, bills, and account information resulted in delayed payments and missed opportunities for upselling additional services.
Solution
We delivered a business-focused redesign aimed at improving both user experience and commercial outcomes. The new website introduces a streamlined structure and modern brand identity that clearly distinguishes between service offerings. High-intent actions like submitting a claim or exploring services are now prominently placed, reducing friction and improving conversion
The customer portal was completely restructured to guide users through a clearer and more logical flow. A new dashboard consolidates key data—active claims, billing status, and linked accounts—into a single view, reducing support queries and empowering users to self-manage. We also strategically integrated upsell opportunities, enabling the business to promote relevant services contextually and increase customer lifetime value
Outcome
The redesign cut support requests by 25% and improved on-time payments by 18%. Better segmentation and an optimized sales funnel increased conversions and cross-sells, creating a foundation for sustainable growth.
Columbia-Kivi
Columbia-Kivi
Columbia-Kivi
Columbia-Kivi
Get in touch
If you arrived here it means you are interested. Lets have a talk.
Bridging the cap betweendesign and business
© 2025 Janar Siniloo. All rights reserved.
Get in touch
If you arrived here it means you are interested. Lets have a talk.
Bridging the cap betweendesign and business
© 2025 Janar Siniloo. All rights reserved.
Get in touch
If you arrived here it means you are interested. Lets have a talk.
Bridging the cap betweendesign and business
© 2025 Janar Siniloo. All rights reserved.