conversion optimisation
web design
design system
UX improvement
Product campaign test
landing page
conversion optimisation
web design
design system
UX improvement
Product campaign test
landing page
parlor
parlor
parlor
conversion optimisation
web design
design system
Checkout flow
UX improvement
landing page
Customer journey
E-commerce
about
Problem
solution
Outcome
about
Problem
solution
Outcome
ABOUT
Parlor was the only loan-to-own offering for establishing artists, helping galleries monetize 98% of their inventory. Parlor coupled logistics and insurance to help galleries monetize artworks in storage.
PROBLEM
text
I start by understanding your goals,challenges, and vision. Throughquestions, I uncover what mattersto your business and audience.
Title
I start by understanding your goals,challenges, and vision. Throughquestions, I uncover what mattersto your business and audience.
text
I start by understanding your goals,challenges, and vision. Throughquestions, I uncover what mattersto your business and audience.
text
I start by understanding your goals,challenges, and vision. Throughquestions, I uncover what mattersto your business and audience.
Title
I start by understanding your goals,challenges, and vision. Throughquestions, I uncover what mattersto your business and audience.
SOLUTION
text
I start by understanding your goals,challenges, and vision. Throughquestions, I uncover what mattersto your business and audience.
Title
I start by understanding your goals,challenges, and vision. Throughquestions, I uncover what mattersto your business and audience.
text
I start by understanding your goals,challenges, and vision. Throughquestions, I uncover what mattersto your business and audience.
text
I start by understanding your goals,challenges, and vision. Throughquestions, I uncover what mattersto your business and audience.
Title
I start by understanding your goals,challenges, and vision. Throughquestions, I uncover what mattersto your business and audience.
OUTCOME
Our clear design vision, strategic brand positioning, and agile product execution helped Cellstack gain early traction. We were accepted into the Technical University of Berlin’s startup program and secured €100,000 in funding from Norrsken Foundation, a leading Swedish non-profit that invests in climate tech. The project demonstrated how clear communication and thoughtful design can accelerate trust, unlock funding, and bring complex scientific innovation to market faster.
I start by understanding your goals,challenges, and vision. Throughquestions, I uncover what mattersto your business and audience.
Janar Siniloo
Freelance product designer
Janar Siniloo
Freelance product designer
Janar Siniloo
Freelance product designer
client: parlor
role: first product designer
year: 2020-22
getparlor.com
about
Problem
solution
Outcome
about
Problem
solution
Outcome