Trigon
Web design
Page optimisation
Landing page campaign
Trigon
Web design
Page optimisation
Landing page campaign
Trigon
Web design
Page optimisation
Landing page campaign
About
Trigon Capital is a privately held investment and advisory group headquartered in Tallinn, Estonia. Founded in 1994, the firm has grown into a diversified holding company with over €1 billion in assets under management across Central and Eastern Europe. With operations spanning asset management, agriculture, real estate, and sustainable development, Trigon is known for its long-term strategic vision and innovation in financial services. In line with this, the company sought to test market interest in a new dividend fund product.
Problem
As the dividend fund was a new offering, Trigon lacked data on how potential investors would respond. There was also a need to clearly communicate where and how the fund could be purchased—particularly as the fund was available through external investment platforms. To ensure the product’s success, a focused, conversion-driven campaign was required to both educate and engage prospective investors.
Solution
To validate product-market fit and drive early investor interest, we created a dedicated campaign landing page tailored specifically for the dividend fund. The page was designed to communicate the fund’s long-term value in a clear and compelling way, while also educating users on how to invest across different platforms. Content, layout, and interactions were optimized to support engagement, guide users through the investment journey, and maximize conversion across devices.
Outcome
The campaign exceeded expectations, generating strong early adoption with over €2.1 million invested by more than 800 investors. The campaign achieved a return on ad spend (ROAS) of over 4, validating both the concept and the effectiveness of the landing page experience. Based on the campaign’s success, the landing page was integrated into Trigon Capital’s main website as a permanent product page, establishing the dividend fund as a core part of the company’s financial offering
About
Trigon Capital is a privately held investment and advisory group headquartered in Tallinn, Estonia. Founded in 1994, the firm has grown into a diversified holding company with over €1 billion in assets under management across Central and Eastern Europe. With operations spanning asset management, agriculture, real estate, and sustainable development, Trigon is known for its long-term strategic vision and innovation in financial services. In line with this, the company sought to test market interest in a new dividend fund product.
Problem
As the dividend fund was a new offering, Trigon lacked data on how potential investors would respond. There was also a need to clearly communicate where and how the fund could be purchased—particularly as the fund was available through external investment platforms. To ensure the product’s success, a focused, conversion-driven campaign was required to both educate and engage prospective investors.
Solution
To validate product-market fit and drive early investor interest, we created a dedicated campaign landing page tailored specifically for the dividend fund. The page was designed to communicate the fund’s long-term value in a clear and compelling way, while also educating users on how to invest across different platforms. Content, layout, and interactions were optimized to support engagement, guide users through the investment journey, and maximize conversion across devices.
Design system The entire system was built on a flexible, component-based design system to support consistency and ease of future updates.
Outcome
The campaign exceeded expectations, generating strong early adoption with over €2.1 million invested by more than 800 investors. The campaign achieved a return on ad spend (ROAS) of over 4, validating both the concept and the effectiveness of the landing page experience. Based on the campaign’s success, the landing page was integrated into Trigon Capital’s main website as a permanent product page, establishing the dividend fund as a core part of the company’s financial offering
About
Trigon Capital is a privately held investment and advisory group headquartered in Tallinn, Estonia. Founded in 1994, the firm has grown into a diversified holding company with over €1 billion in assets under management across Central and Eastern Europe. With operations spanning asset management, agriculture, real estate, and sustainable development, Trigon is known for its long-term strategic vision and innovation in financial services. In line with this, the company sought to test market interest in a new dividend fund product.
Problem
As the dividend fund was a new offering, Trigon lacked data on how potential investors would respond. There was also a need to clearly communicate where and how the fund could be purchased—particularly as the fund was available through external investment platforms. To ensure the product’s success, a focused, conversion-driven campaign was required to both educate and engage prospective investors.
Solution
To validate product-market fit and drive early investor interest, we created a dedicated campaign landing page tailored specifically for the dividend fund. The page was designed to communicate the fund’s long-term value in a clear and compelling way, while also educating users on how to invest across different platforms. Content, layout, and interactions were optimized to support engagement, guide users through the investment journey, and maximize conversion across devices.
Outcome
The campaign exceeded expectations, generating strong early adoption with over €2.1 million invested by more than 800 investors. The campaign achieved a return on ad spend (ROAS) of over 4, validating both the concept and the effectiveness of the landing page experience. Based on the campaign’s success, the landing page was integrated into Trigon Capital’s main website as a permanent product page, establishing the dividend fund as a core part of the company’s financial offering
Station
Station
Parlor
Parlor
Get in touch
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Bridging the cap betweendesign and business
© 2025 Janar Siniloo. All rights reserved.
Get in touch
If you arrived here it means you are interested. Lets have a talk.
Bridging the cap betweendesign and business
© 2025 Janar Siniloo. All rights reserved.
Get in touch
If you arrived here it means you are interested. Lets have a talk.
Bridging the cap betweendesign and business
© 2025 Janar Siniloo. All rights reserved.