UX/UI • E-Commerce
Parlor was the only loan-to-own offering for establishing artists, helping galleries monetize 98% of their inventory. Parlor coupled logistics and insurance to help galleries monetize artworks in storage.

User Flows
Interactive Prototypes
UI Designs
Design Systems
Usability Testing
Competitive Analysis


I had the privilege of contributing to Parlor's transformative journey by leading the development of their website and crafting a compelling brand identity. Through relentless research, iterative design processes, and unwavering collaboration with stakeholders, we strived to deliver nothing short of excellence for galleries and art enthusiasts alike.

Read more in the CASE STUDY

Getting started

Creation of an early Minimum Viable Product (MVP) to validate concepts and gather initial user feedback.

Regular updates and adjustments based on fast iterations to achieve desired results.

Conceptualising and shaping the brand identity to create a cohesive user experience.

Improving conversion of the MVP by analysing data behaviour data.

Conducted user research and interviews with galleries and art users.


Introduce artists and galleries to grow awareness.

Convert users to take a survey to personalise their art feed.

Ensure the safety of the delivery and setup through clearly defined USP.

Bring in gating to ensure a higher sign-up rate.

Improve the complex check out process into a easy to understand steps.

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